Choosing digital support for your business is a smart choice but choosing Google partner within it is a smart investment. You realize the worth of each penny invested in your business while working with Google Partner Company.

  • Effective ad campaign
  • Increase in traffic, lead, and conversions
  • ahead of competitors

The advantages are not limited but before that, I would like to put this concept clearly in front of you-

What is Google certification and how it matters to you?

There are a training process and exam which an individual needs to go through. After passing the exam a person will get Google partner certification. It could be in various types of advertising-mobile, search, video shopping, etc. It is not a one-time process, a Google partner has to remain updated.

Companies holding Google partner badge are capable of designing result-oriented ads because they are updated with the latest information.

  • Experts at your end

Certified experts know about Google ads like back of the hand. Experts take care of your business concerns and merge them with targeting strategies to produce results. In PPC (Pay-per-click), there are targeting options like demography, age, gender, etc.. The strategy to choose among them goes with your business demands. Everything is worked out in a detailed manner by certified people.

  • Full utilization of features

Certified experts know about Google ads like the back of the hand. Experts take care of your business concerns and merge them with targeting strategies to produce results. PPC offers targeting options like demography, age, gender, etc.. The strategy which you choose must obey business demands. Everything is worked out in a detailed manner by certified people.

  • Quick fix with Google partner

Any malware attack, ads not showing up or any other problem that you may not figure out can be dealt with Google partner. Google itself track accounts of Google partner to ensure that their clients are well-served.

Your problems are looked after by a team of Google when you have Google premier partner. In business, you can’t afford wasting time so here you get a quick fix to your problems.

  • Beta features

Google likes to evolve, so it keeps testing and experimenting. New features are available after successful results before that these features are in the process called beta testing. Being a premier Google partner, you get access to these beta features.

So, you can take lead from your competitors by incorporating them before it is available to the general public.

  • Experiment for improvement

Google ad partners have access to new ads options, so they experiment with things on their end to serve you the best. Being a company, they also apply the same strategies for their marketing purpose. They are going to use PPC for sure, so you can explore their advanced methods as the same thing will go in your project also.

Google partners constantly update themselves as you never know when Google can launch a new feature.

Google Partner v/s Google Premier Partner

For recognition- Google partner has a blue band and Google premier partner has a red band.  A person who has passed a certification exam in a specialized area- search, display, mobile, video, etc. is a Google partner. After gaining knowledge, skill, and experience, that person can earn a premier partnership.

Badge requirements- current v/s June 2020

Performance: Overall revenue growth, customer’s base is the basic requirement. You need to spend at least 12 months actively on the Google ads manager account. Also, you need to evaluate the client’s account linked to a manager account for 18 months.

By June 2020 burden of 100% optimization has been lessened to70%. You are eligible to earn a badge at a 70% optimization level. However, optimization leads to a 10% increase in conversion so it is better to meet the highest level of optimization.

Spend: As of now, a considerable amount to be spent on your account manager is at least USD 10,000 but 2020 rules have increased the level to USD 20,000. By June 2020, you need to fulfill these criteria to earn the badge.

Certification: Currently, at least there should be one user in a company certified in Google ads who have access to the company’s Google ads manager account. After June 2020, 50% of its users should have updated certification from Skill shop.

Google has also updated the criteria to earn the premier badge. Now the eligibility says that first, an individual needs to earn a new partner badge. Among them, the top 3% will earn Google premier partner status on an annual basis.

Google considers a number of factors including overall revenue growth, annual ads spend client’s growth, etc. for annual evaluation.

I hope the difference b/w Google partner and Google premier partner is clear to you. The benefits of working with the same are not limited so you can explore more after meeting an agency possessing these badges.

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