Google is known to roll out new features and targeting options to help advertisers reach out to their target audiences more effectively. Over the coming weeks, Google Ads will be launching two new segments for a more refined and better way of targeting the audience through its two new ways namely Affinity audiences on Search and Seasonal Event Segments for in-market audiences for Search and YouTube.
‘Nofollow’ tag has been there for long. But now there’s a change in it. There’s nothing to panic though. It will work the same as always until March 1, 2020.
Today rel=“nofollow” works as a directive for Google which instructs the crawler not to follow a certain link tagged specifically with nofollow. However, Google will not take it as an instruction anymore. It means it may choose to respect or ignore this directive from March 2020.
Google Search Ads 360, a platform to manage campaigns across multiple search engines, has added auction- time bidding to improve campaigns’ performance. It goes to the Machine Learning (ML), which predicts performance based on the number of signals, viz. devices, location, time of day, etc.
Following its announcement in February 2019, Google is all set to retire the Average Position metrics from Google Ads in the week of September 30, 2019.
Google Go, which was launched in 2017 for only selected countries and on Android (Go edition) devices, now becomes available to worldwide.
Google Search has consistently evolved over the years. It’s the smartest search engine ever. And, that won’t be a hyperbole, will it?
You use it every day, but do know that there’s a funny side to Google? Yes, there is, and if you haven’t explored it yet, here are the 10 Google tricks that you must try right now: