This is the time to take a hard look at your older content. How well they are performing on various social media platforms and websites. If you notice a dip in Google’s ranking, you need re-optimization.
What is re-optimization?
Engaging content is responsible for bringing traffic to your website but when your content becomes older, traffic decreases significantly. Re-optimization is optimizing old content again after analyzing its performance.
Why re-optimization is important?
Re-optimized post has more potential than the new blogs. As compared to a new blog post, re-optimized one can bring 20% to 30% more traffic to your site.
Content Re-optimization is important to match Google’s constantly changing algorithm. The aim of Google is bringing the most relevant information to the user. Your updated information is more likely to reach people.
It not only increases traffic to your site but also gives a significant amount of attention to your business.
How to do re-optimization (step by step)?
Step 1: Skip underperforming keywords–
There is no need to optimize underperforming keywords because they are of no value. Work on only those keywords that can give you potential traffic. There is no use of working on keywords ranking beyond the 10th page. Achievement is in improving the rank of content from 7th to 2nd.
Simply search the list of keywords you rank for on any major SEO tool. Filter the keywords that are responsible for ranking your page in between 7 to 30. You are done with the first step.
Step2: Filter by search volume
Filter by search volume will further narrow down your approach. Search volume plays a vital role because it shows how many people are searching for that particular keyword. Your job is to filter those keywords that have more search volume. It is better to go for a keyword bringing 1000 people than the keyword bringing 100 people.
Step 3: Filter by difficulty level
Keywords with higher difficulty levels are not potential keywords. Users use simple keywords in their each, for instance, buy a laptop, western tops for girls, etc.. Keywords falling in the bracket of high difficulty level are less popular. You can choose to skip those keywords.
Step4: Final evaluation
After selecting keywords wisely, you know that your keywords have the potential to bring traffic. Finally, you can collect all those keywords in a spreadsheet corresponding to – difficulty level, search volume, and ranking. This step is for final evaluation to avoid working on unnecessary keywords.
Step5: Rewrite your content
Adding further information in your blog post will give you an edge. You have a better chance of ranking if you add depth to your content. You can beat your competitors by updating your old post because it already has an audience base.
Step 6: Result tracking
The toughest part may be rewriting the content but ultimately it is going to fetch you the results. Try to add updated information in your old content and you will find your way.