Following its announcement in February 2019, Google is all set to retire the Average Position metrics from Google Ads in the week of September 30, 2019.
The closest alternatives, or say even better metrics, are Impression (Absolute Top) %” and “Impression (Top) %”, which were launched in November 2018 only. These two metrics offer even better insights on ads’ positions. Absolute Top means the first position in the Google search results while the Top Impression means ads appearing in the Top blocks of the ads which may show a maximum of four ads at a time.
With the Average Position sunsetting, the following will as well be disabled:
- Rules using average position
- Custom columns using average position
- Saved reports that filter on average position
- Saved filters with the average position
A warning sign for the Average Position is already visible in the advertisers’ accounts now. So, if you have not started using the Absolute Top and Top Impression metrics yet, it’s the right time you should.