Google is known to roll out new features and targeting options to help advertisers reach out to their target audiences more effectively. Over the coming weeks, Google Ads will be launching two new segments for a more refined and better way of targeting the audience through its two new ways namely Affinity audiences on Search and Seasonal Event Segments for in-market audiences for Search and YouTube.
Google Search Ads 360, a platform to manage campaigns across multiple search engines, has added auction- time bidding to improve campaigns’ performance. It goes to the Machine Learning (ML), which predicts performance based on the number of signals, viz. devices, location, time of day, etc.
Facebook Leads Ads feature allowing Click-to-messenger action is now available to advertisers globally. The feature was in beta and limited to the selected few advertisers only.
Following its announcement in February 2019, Google is all set to retire the Average Position metrics from Google Ads in the week of September 30, 2019.
Google introduces Seasonality Adjustments for Smart Bidding strategies in Google Ads. It will allow advertisers to input an expected percent shift in conversion rates during the sale and specific seasons.
