Facebook Leads Ads feature allowing Click-to-messenger action is now available to advertisers globally. The feature was in beta and limited to the selected few advertisers only.
Following its announcement in February 2019, Google is all set to retire the Average Position metrics from Google Ads in the week of September 30, 2019.
Google introduces Seasonality Adjustments for Smart Bidding strategies in Google Ads. It will allow advertisers to input an expected percent shift in conversion rates during the sale and specific seasons.