Google is known to roll out new features and targeting options to help advertisers reach out to their target audiences more effectively. Over the coming weeks, Google Ads will be launching two new segments for a more refined and better way of targeting the audience through its two new ways namely Affinity audiences on Search and Seasonal Event Segments for in-market audiences for Search and YouTube.
Now webmasters can control their content display on Google’s search list What does that mean? When you search for something, Google makes sure to give you relevant results. You see a title/headline in the result and other elements like image, video, text etc. with it. Google automatically identifies the content on your site and use it to show up in search results. You had no control over it.
What is H1 Header Tag?
The H1 Header tag is nothing but the title of an article or a blog post. A block of text is wrapped inside the <h1></h1> tag to implement it on a page. As the best practice, H1 tag is used once in an article. Apart from H1, there are other headers tags like h2, h3, h4, etc can be used. H1 is considered the most prominent Header.
‘Nofollow’ tag has been there for long. But now there’s a change in it. There’s nothing to panic though. It will work the same as always until March 1, 2020.
Today rel=“nofollow” works as a directive for Google which instructs the crawler not to follow a certain link tagged specifically with nofollow. However, Google will not take it as an instruction anymore. It means it may choose to respect or ignore this directive from March 2020.
Google Search Ads 360, a platform to manage campaigns across multiple search engines, has added auction- time bidding to improve campaigns’ performance. It goes to the Machine Learning (ML), which predicts performance based on the number of signals, viz. devices, location, time of day, etc.
Google My Business (GMB) launches an update which limits business owners’ ability to select service areas of the business as a certain distance of radius around the business.
Facebook Leads Ads feature allowing Click-to-messenger action is now available to advertisers globally. The feature was in beta and limited to the selected few advertisers only.
Following its announcement in February 2019, Google is all set to retire the Average Position metrics from Google Ads in the week of September 30, 2019.
