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Google is known to roll out new features and targeting options to help advertisers reach out to their target audiences more effectively. Over the coming weeks, Google Ads will be launching two new segments for a more refined and better way of targeting the audience through its two new ways namely Affinity audiences on Search and Seasonal Event Segments for in-market audiences for Search and YouTube. 

Now webmasters can control their content display on Google’s search list What does that mean? When you search for something, Google makes sure to give you relevant results. You see a title/headline in the result and other elements like image, video, text etc. with it. Google automatically identifies the content on your site and use it to show up in search results. You had no control over it.

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